HomeMeta is Transforming Direct Mail with NFT’s

Published

August 17, 2022

Introducing Campaign NFT's & How They Help You Make Money

The job of a Marketer is to create a compelling message that gets people to interact and transact. HomeMeta helps marketers gain a competitive edge by being able to replicate successes quickly and easily.

Campaign NFTs are used to create unique, empirical, content for hyper-targeting recipients, increasing the relevance of the message and the likelihood of a response.
Campaign NFTs are used to reward marketers for high engagement rates with deployed marketing campaigns, providing an additional incentive to fully optimize.

This helps offset the costs of direct mail marketing and makes it more sustainable.

Save time and money by not having to reinvent the wheel. By Using what has already been successful instead of starting from scratch we have created a win, win, win scenario.‍

Win - Win - Win Scenario‍

Win: HomeMeta allows marketers to purchase and sell past marketing campaigns, while participating in the profits of a campaign that has been bid up because of its effectiveness.

Win: Given the new monetary incentive for marketers to out-perform, companies win with better campaign results and higher ROI.

Win: Increasing the effectiveness of a campaign requires building trust with consumers by providing solutions that address their immediate needs.

Then it’s up to you to follow-up and close.

Or is it?

HomeMeta is building out automated follow-up within its campaigns, helping users quickly convert campaign inquiries.

Direct mail is risky and expensive and our goal is to help marketers minimize that risk.

Enter HomeMeta.

HomeMeta helps marketers keep track of their ROI while skipping the line.

HOW?

HomeMeta enables the purchasing of past campaign interactions and deliverables from other marketers campaigns, packaged and available to be purchased as an NFT.

The New Way

Let’s say you’re an agent looking to convert a homebuyer/seller

First, you go to the marketplace and filter by the campaigns that are potentially tied to prepping a home for sell or a home purchase, for example:
Home Loan campaigns
Home Painter campaigns
General Contractors campaigns
Home Staging campaigns
Home renovation campaign

By purchasing these NFTs, you now have a direct connection to the people that responded to those campaigns and can message them directly, saving you time, money, and hassle.

Plus, with HomeMeta’s NFT marketplace, agents can also sell their own NFTs to other marketers - providing a new revenue stream!

The old way of direct mail is costly, time-consuming, and difficult to track. The new way with HomeMeta NFT’s is easy, efficient, and provides agencies with a new revenue source.

‍But what if there are no campaigns that match your target audience and you can’t skip the line?

Then you get the opportunity to create, not only a campaign targeting your audience with the best tool on the market, but you also get to create an asset that has value to all of the service providers that you were filtering to find campaign interactions data on.

HomeMeta can also design, write and test these campaigns for and with you.

Since the data is captured, our team can study the results and start to learn what messages are working or not working according to segmented profiles.

For example, if people aged 70+ are the ones responding to HomeMeta downsizer campaigns targeting 55 - 75, then we will write the copy and design skewed more towards that demographic.

You can leverage HomeMetas team of professional to:

Write your copy
Design your deliverables
Craft a strategy
Build you a campaign that converts.

Remember, every campaign deployed on HomeMeta has dynamic content creation and full attribution tracking.

This means that if you mail to 10,000 people we will personalize 10,000 postcards so when any action is taken on the mail, whether a scan, email, text, call - we can attribute it back to that exact homeowner without asking them to fill out a form!

HomeMeta also gives you the Linkedin URLS of your target audience to warm them up before a postcard is ever sent!

So how do you supercharge your campaigns and beat the competition?

HomeMeta gives users on the real estate platform access to business metrics and the SEO and SEM of other real estate agents.

It’s like hiring a private investigator to dig up the dirt on your competition so you can use it in listing presentations, messaging and strategy.

Competitor Metrics:

Wouldn’t you want to know what competitor is:

Down 30% in volume year over year?
Has a low closing ratio for the listings they take?
Has a large drop in volume?
Has an F listing grade and is just all around bad at selling homes?
Who is likely to leave their current broker?

Our competitor metrics can potentially tell a compelling story that agents can leverage to win more business, or to get their own business in shape.

Competitors SEO and SEM:

Show them the terrible Facebook ads they are running
Show them the terrible Ad Copy they used on Google
Show them their poor domain ranking.
Show them the ineffective backlinks that send them the most traffic
Show them the cost per click for their traffic and how you can beat them in organic and paid