In the heart of Toronto, where the condo market had hit a standstill, sat an expansive 2,000 square foot unit at 3 Concorde Place. Unit 405, once a haven for a beloved mother, now stood empty—a challenge waiting to be conquered by realtor Roger Travassos.

The odds were stacked against him. Condos weren't selling, and this particular unit came with eye-watering maintenance fees exceeding $2,000 a month. To complicate matters further, Roger wasn't dealing with just one seller, but four—siblings entrusted with their mother's estate, each with their own expectations and concerns.

"They were hoping we'd sell somewhere between $850,000 and $875,000," Roger recalled. "And they suspected it would take quite some time, given the market conditions."

But Roger had a plan—one that flew in the face of conventional wisdom.

While other realtors were pricing high and expecting negotiations, Roger took a bold step. He drastically underpriced the property. "We wanted people to see the value this property had to offer," he explained. "We needed them to walk in, to see the tennis court, the squash court, the swimming pool—to understand why the maintenance fees were justified."

Next, Roger crafted a marketing strategy that tugged at the heartstrings. Instead of focusing solely on square footage and amenities, he asked the siblings to share stories about what their mother loved most about living in the home. "What mom loved about living here" became the cornerstone of their marketing campaign.

This emotional approach struck a chord. A potential buyer from Ottawa confessed that it was this unique write-up that made her connect with the property, compelling her to make the journey to Toronto for a viewing.

Behind the scenes, Roger's team worked tirelessly. They set up a group chat to keep all four trustees in the loop. They took over the property preparation, handling everything from minor repairs to staging the vast, empty space. "We really just took all of it off their hands," Roger said, pride evident in his voice.

The result? A real estate miracle. In just seven days, in a market where condos were gathering dust, Unit 405 received three offers. It sold for $900,000—well above the sellers' expectations.

"My clients were super happy," Roger beamed. "They never expected we would have gotten $900,000 for the property. They were really impressed with the pricing strategy and my willingness to go completely against the grain."

This success story isn't just about selling a condo. It's about understanding the emotional core of a home, about innovative thinking in a stagnant market, and about a realtor who wasn't afraid to buck trends to achieve the best for his clients.

As Roger puts it, "They admitted that when I first came up with the strategy, they had some concerns. But they put their trust in me, and it paid off."

In a world where 56% of sellers think agents are overpaid and 33% find selling more stressful than expected, Roger Travassos stands as a testament to the value a dedicated, innovative realtor can bring to the table.

For those facing their own real estate challenges, Roger's phone is always on: 647-200-5049. Who knows? Your property could be the next success story waiting to be written.

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